In order to support & compliment 'Swachh Bharat Mission' by the Government of India, RB initiated a campaign "Dettol Banega Swachh India" in 2015 which is powered by Jagran Pehel in 200 villages of Bihar and UP to make them Open Defecation Free Zones.
The initiative was well appreciated by the Prime Minister of India, during "Man Ki Baat" in October, 2015 and also by key ministries for its unique approach - Changing Behaviour - Creating Sanitation Change Leaders, at grassroots level. Using innovative Information Education Communication(IEC) & Behavioural Change Communication (BCC) tools, the initiative aims to drive behaviour change of the community through key stakeholders, such as Panchayati Raj Institute (PRI) Members, Frontline Workers (ASHA/AWW/ANM), Natural & Faith Based Leaders and Mothers & Caregivers. These stakeholders are anchors to spread the message to the wider audience.
L to R : Vidya Balan, Shatrughan Sinha, Jack Sim, Pujya Swami Chidanand Saraswati
66% of population or over 63 million households in Bihar, Haryana, Madhya Pradesh, Rajasthan and Uttar Pradesh would most likely defecate in the open even if they are provided with toilets. Out of these five, Bihar and UP are high focus states due to high mortality rate among children (0-5yrs) caused by cholera, typhoid, hepatitis, polio, diarrhoea, pneumonia, worm infestation, stunting, malnutrition etc. which can be prevented through basic hygiene & sanitation practices and behaviour change.
The program coverage in Phase 2 is across 7 states with the immediate focus of supporting the Maharashtra Government to declare the state as Open Defecation Free by the end of 2017.
NDTV has started a campaign Banega Swachh India (Dettol Banega Swachh India). Dainik Jagran too is continuously running a campaign for this cause.
"Mann Ki Baat, Oct 2015"
Honourable Prime Minister of India
Banega Swachh India' is a dream each and every Indian should have in their hearts and minds and make it a part of their daily lives. If practiced daily, then only the country can prosper.
A unique project that enables ODF by creating demand for toilets and I expect the program to have a transforming impact on community hygiene and sanitation.
Jagat Prakash Nadda
Honourable Minister for Health & Family Welfare
We have to break barriers, we have to change mind-sets.
Chief Minister of Uttar Pradesh
Banega Swachh India' is a dream each and every Indian should have in their hearts and minds and make it a part of their daily lives.
Emphasis should be on individual self-responsibility and determination to achieve sustainable behaviour change.
Pujya Swami Chidanand Saraswati
President and Spiritual Head of the Parmarth Niketan Ashram
Toilets should be the happiest room in India. The toilet should be demand driven and for that we need to ensure sustainable behavioural transformation.
Founder of World Toilet Organization
Mahatma Gandhi had thought of clean India at a point in time which pm which pm modi had taken forward, through this initiative bringing the message of cleanliness to the people is a big achievement.
Former Cabinet Minister
I appreciate Prime Minister Narendra Modi's Swachh Bharat Campaign and am glad to be a part of it .
Swachhta Chakra App is a vehicle to drive behaviour among communities. People's contribution is required to make the Swachhta Mission Successful. Cleanliness at village, district and state level is equally important as personal hygiene
Tejashwi Prasad Yadav
Honourable Deputy Chief Minister of Bihar
Such partnerships reflect India's commitment to strengthen it's cohesive and value based response to the national agenda of 'Clean India'. I wish RB & Jagran Pehel teams continued success in transforming people's lives by educating them to change behaviour.
M Venkaiah Naidu
Minister Of Urban Development of India
The sanitation situation in India is complex, and handling this complexity will only be possible with collaboration. RB India and Jagran Pehel have moved past the rhetoric, and given quantifiable outcomes, which are contributing to significant change.
Naina Lal Kidwai
Chairman, Indian Sanitation Coalition